Google Local Listings More Relevant Than Ever

Google Business ListingAny UK business can apply for a free Google local business listing but it has become even more significant in the last couple of years.

In the past you could easily create a listing on Google Maps and be ranking without a website.

However, with over 20% of all searches being local Google has taken notice.

And that’s plenty of people.

With Google now over the 2 billion searches daily (source: BBC News) this means there are 400 million local searches being carried out daily!

Another trend is that sometime in 2013 there will be more mobile devices than desktops.

You can see that even in today’s market local search continues to grow in importance and it is up to you to grab the lions share today.

Think about any normal situation.

You’re in the city centre and on the spur of the moment decide you would love a Chinese meal.  You are a stranger in town but Google knows where you are through the GPS in your mobile.

You do a search and Google brings back a set of local results.

But wait … 3 of these local restaurants are running offers so Google shows these as a priority listing.

You like the look of one and there is a button on their mobile website that will automatically ring the reservation desk.

Once booked you click on another button on the mobile website and Google presents you with a map on how to get there.

The technology to do this is already available.

As a local business owner with a business marketing strategy you need to understand that you have to give your potential customers what they want now.

Google loves local businesses and has gone out of its way since 2010 to continue improving the local search results.

It was only a couple of years ago that you had to use the town or city in the search to get the correct results.

Today, with or without you entering the town or city Google will present you with relevant results.

Every computer has an IP address so Google can now deliver the most appropriate results based on your computer’s IP address.

As everything moves faster towards local search online your Google local business listing is no longer an option … it’s a MUST.

Are Pay To Click Programs Truly Worth Your Time

Pay Per Click ProgramsThese days, lots of folks who are interested to get an online business going are beginning with PTCs — Pay to Click websites. I, myself, started in that manner. I will discuss what a PTC website is for folks who don’t know.

A PTC website is a site where you are paid some money for clicking on and viewing an ad for a set amount of time (normally half a minute).

Whenever you view a whole advertisement (they normally last roughly 30 seconds), a tiny amount of cash is deposited into your PTC account, which can only be taken out when you’ve collected a specified sum of money, usually in the $5 range.

There are various other facets to PTC websites, such as referrals and special membership alternatives.

You may round up your own referrals, or you pay for them; either way you’ll gain roughly one-half of whatever they generate by viewing advertisements themselves. Put another way, if you are getting one cent for viewing an advertisement, you’ll likewise make one half of a penny every time each one of the people who signed up under you does the same. It sounds like kind of a slow way to go, but try to see what happens if you have hundreds of people joining through your referral link.

Some of these Pay-to-Click programs also have a number of special options to their members, allowing for additional money per click (usually for your referrals as well as yourself), additional ads and additional referrals. Even though you could make a bit more cash with one of the enhanced plans, they mostly cost a bundle up front, so be cautious.

To give you an idea of how this works, let’s say you register with a PTC program that shows up to four advertisements. You then find 1,000 folks to register using your referral link. You make $0.01 for each click, as do your referrals. Do the math. That’s $$40 for you, if all 1000 of your referrals click on all 4 advertisements. Sounds pretty awesome, right? Not bad for merely a few minutes of you time, does it?

Pay-to-Click ProgramsThe fact is, virtually all pay to click programs are nothing but frauds. Essentially, Pay-to-Click programs are simply pyramid schemes. Why “pyramid”? This is because if you aren’t among the first few into the pyramid scheme, your odds of really making any money at all are extremely low, approaching zero. Look at it this way: If ten different people put in ten bucks, that’s a total of $100. The scheme starter may pay out fifteen bucks to four of his down line, leaving the rest of the folks out in the cold.

How can they do is? Easy. To start, they talk you into signing up as a member and purchasing a few referrals (usually bots, not even humans). Next they then pay us with money that others have paid in for their memberships and referrals. Because majority of the referrals may merely be bots, and thus non-paying, the cash from viewing ads cannot cover all the pay-outs.

Unavoidably, they run out of prospective members and people stop joining, leaving those who weren’t among the first to join losing money. If you’re among the first people, you might make some money but it’s not worth the risk.

My recommendation is that you stay away from Pay-to-Click services like the plague. You may generate a little cash or not, depending on how high and close to the head schemer you are, but he’s a scammer and every person you referred is losing money. It’s just not a good situation.

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